. >> on election night, governor jerry brun celebrated the passage of proposition 30. 54% of voters decided to raise income taxes on the state's top earners and agreed to a hike in sales tax. think the we think tx package that was passed that really targets what we call high performers or producers from an economic perspective, is going to start to dislodge the serial ceo management talent in places like silicon valley. >> in a bid turn that into an opportunity, the greater phoenix economic council launched a new program aimed at luring california companies away. >> we think this is going to happen. we know virginia, north carolina, texas, south carolina, are going to be in the market. talking to california businesses. we want to present an opportunity for phoenix. >> under the cal program. the phoenix group hopes to fly in 50 ceos, they're interested in leader with employees or of 200 or more. >> we would encourage them to go because once they go to a place like that, they're going say, this isn't where i and my key people want to be. >> jim heads up the bay area council. he says companies